Amazon PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time a user clicks on their ad. It’s a prominent advertising method on Amazon, allowing sellers to promote their products and increase visibility.

Amazon PPC works on a bidding system. Advertisers bid on keywords relevant to their products, and when shoppers search for those keywords, the ads appear. Advertisers only pay when someone clicks on the ad, not for ad impressions.

Amazon PPC is essential for increasing product visibility, driving targeted traffic to your listings, and boosting sales. It provides a powerful tool to outshine competitors and gain prominence in the competitive Amazon marketplace.

Amazon offers various PPC campaign types, including Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes, such as promoting individual products, showcasing a brand, or targeting audiences.

Keyword selection is crucial. Our experts conduct thorough research to identify relevant and high-performing keywords based on your products and target audience. We focus on a mix of broad, phrase, and exact match keywords for a comprehensive strategy.

Success is measured through key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate, Advertising Cost of Sales (ACoS), and Return on Ad Spend (ROAS). These metrics provide insights into the effectiveness of your campaign.