Account / PPC Audit

In the dynamic ecosystem of Amazon’s marketplace, advertising plays a pivotal role in driving visibility, traffic, and sales for sellers. Conducting a thorough PPC (Pay-Per-Click) audit of your Amazon account is essential to ensure that your advertising campaigns are optimized for maximum effectiveness and return on investment (ROI). Here’s a comprehensive guide to conducting an Amazon account PPC audit

Services We Offer

Invest in the power of Enhanced Brand Content to distinguish your brand in the competitive Amazon marketplace. Let us help you create a visually compelling and informative shopping experience that not only showcases your products but also strengthens your brand connection with potential customers.

Campaign Organization

Evaluate the structure of your campaigns, ensuring they are logically organized based on product categories, target audience, or campaign objectives

Ad Group Relevance

ssess the relevancy of keywords, products, and ad creatives within each ad group to ensure alignment with customer search intent.

Keyword Match Types

Review the distribution of broad, phrase, and exact match keywords, adjusting bids and match types to optimize performance.

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Frequently Asked Questions

1. What is Amazon PPC?

Amazon PPC (Pay-Per-Click) is an advertising model where advertisers pay a fee each time a user clicks on their ad. It’s a prominent advertising method on Amazon, allowing sellers to promote their products and increase visibility.

2. How does Amazon PPC work?

Amazon PPC works on a bidding system. Advertisers bid on keywords relevant to their products, and when shoppers search for those keywords, the ads appear. Advertisers only pay when someone clicks on the ad, not for ad impressions.

3. Why should I invest in Amazon PPC?

Amazon PPC is essential for increasing product visibility, driving targeted traffic to your listings, and boosting sales. It provides a powerful tool to outshine competitors and gain prominence in the competitive Amazon marketplace.

4. What types of Amazon PPC campaigns are available?

Amazon offers various PPC campaign types, including Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes, such as promoting individual products, showcasing a brand, or targeting audiences.

5. How do you choose keywords for an Amazon PPC campaign?

Keyword selection is crucial. Our experts conduct thorough research to identify relevant and high-performing keywords based on your products and target audience. We focus on a mix of broad, phrase, and exact match keywords for a comprehensive strategy.

6. How is the success of an Amazon PPC campaign measured?

Success is measured through key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate, Advertising Cost of Sales (ACoS), and Return on Ad Spend (ROAS). These metrics provide insights into the effectiveness of your campaign.